The 95/96 season finished with demotion back to the third division after 8 years. The Swans were doing great around Christmas time, but a fall in the second half of the season, including a 7-0 FA Cup smashing at third division Fulham, 4-0 and 5-1 defeats at Blackpool and Oxford respectively, relegation was inevitable, despite the arrival of Jan Molby.

[edit] 1995-2001: The difficult years return
Relegation in 1996 was accompanied by an unfortunate statistic: never before had the club been managed by four men in the same season. Most embarrassing was the appointment of Kevin Cullis as manager by a consortium wishing to buy the club. Cullis, whose previous experience was with non-league Midlands club Cradley Town, was certainly not the "big name" manager promised by the new owners. Alarmed at developments at the club, outgoing chairman Doug Sharpe invoked a contractual clause to cancel the deal and resumed control himself: Cullis was promptly sacked after just six days.

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Cullis's successor was Jan Mølby, an ex Liverpool player taking his first role in management. His appointment inevitably prompted comparison with the Toshack era which began nearly 20 years earlier. Despite demotion in 1996, the club finished in the final of the 1997 Third Division promotion play-offs however lost to Northampton Town, whose goal came from a re-taken free kick in the final minute. The following campaign started poorly and Mølby was sacked after a handful of games. After the initial optimism, the Liverpool connection had not caused history to repeat itself.